By 2014, it is anticipated that cell phone use would surpass that of notebooks. What’s more surprising is that about a quarter of the approximately 4 billion mobile phones in use worldwide are smartphones, or at the very least, SMS capable. But, what does this imply in terms of marketing? Want to learn more? visit us.
We also realise that now than ever before, people are hunting for knowledge on the internet. We will find the details we need by simply signing in and pressing a button, whether it’s to search movie times, locate a nearby coffee shop, or check the status updates of our Facebook mates. Marketers nowadays must accept the reality that, unlike a few years ago, consumers no longer depend on conventional print media to get the facts they need. Mobile phones and laptops are simply more convenient and up to date in terms of the knowledge we need.
It’s a shame that most advertisers aren’t taking advantage of the powerful online advertisement platforms that are already accessible to them. Print advertisement prices are increasing, but its efficacy is diminishing. Advertisements in newspapers, magazines, and banners are having a harder time reaching their target audiences, and advertising dollars are being squandered due to outdated best practises. It’s pointless to spend thousands of dollars on a newspaper ad or thousands of dollars on a flyer or voucher if the buyer isn’t interested in buying your stuff.
The standard promotional model is to invest a lot of money reminding others about the goods and hoping that only a few people react. Today’s digital marketing tactics enable you to drastically and the promotional budget and target only those consumers who are eager and ready to purchase your goods in person or virtually. You don’t need a golden megaphone to sell your business; instead, think of it as a low-cost, substantive one-on-one chat with someone who is already interested in what you have to give.
There are a plethora of low-cost and reliable ways to access consumers through the Internet. One of the most effective resources used today is Google ads. This allows advertisers to display ads on Google, Bing, Yahoo, and other search engines to users that are directly searching for brands like yours. If a client looks for running shoes on Google, for example, you will pay to have your ad appear in the browser as the user enters “running shoes” into the Google search window. This is referred to as pay per click since you pay Google only when the ad is clicked, not any time it is seen. Another example: if you’re selling snowboards and a client is already watching a snowboarding video on YouTube, you can use it to your advantage. You will pay to make the advertisement appear parallel to, behind, or in front of the video they’re viewing. This is the best moment to put the brand when the client is in a state of commitment.
So, what’s the point of all of this? Make a tourniquet out of the ad budget’s big gash. Stop squandering money on ineffective strategies from the past. Reallocate any of the promotional budget to the digital media opportunities available to you. And if you’re still not convinced, check out this video. You will see who is clicking the advertisements to determine whether they are bringing in more customers through web advertisement. That’s what you can’t do for paper. This is your rallying cry. You don’t have to go it alone if you’re afraid of the Internet. Take your head out of the sand, pick up the call, and contact a digital marketing firm right now. You will have an online advertisement programme getting you clients in days, and you’ll be asking why you didn’t do it earlier.